Think of one of your products or services. Below, identify one feature of this product or service. Remember, features belong to the product or service. Identifying these benefits and features will enhance your service menu and brand.
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Question 1 of 5
1. Question
One of your products or services:
One feature of this product or service:
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Question 2 of 5
2. Question
Next, list three benefits the customer might get from this feature:
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Question 3 of 5
3. Question
List two more features of your products and services, and their benefits.
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Question 4 of 5
4. Question
Now answer the question: “What are you really selling?”
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Question 5 of 5
5. Question
Optional: Come up with a slogan to sell your products or services.
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